Donations To Haiti Relief – What’s Real? What’s Efficient?

I got it in my mind to make a small donation to Haiti relief efforts, but I didn’t want to simply find the nearest paypal button associated with the word “Haiti” and send off my money. I wanted to avoid a scam, obviously but more than that I wanted to put the money in hands who would use it wisely in relief efforts and not see it swallowed up by administrative or fund-raising costs. I personally don’t want to pay for a TV spot asking for more money. I also figure a few other people might find themselves in my situation so I decided to provide highlights of my research.